Web Design & Brand Identity · Hairstylist
BEETHOVEN
An international hairstylist's digital home — built for editorial presence, seamless bookings, and a visual identity as precise as a haircut.
Brief
Beethoven — stage name of Etienne Sekola — is an international hairstylist and visagist operating between Paris and New York. The brief was to create a complete digital presence: a website that felt as crafted as his work, a brand identity that would hold across print and screen, and an integrated online booking system that removed all friction between a new client and their first appointment.
Identity
The mark
BEETHOVEN
International Hairstylist
Paris · New York
BEETHOVEN
International Hairstylist
Paris · New York
The wordmark is set in Josefin Sans SemiBold — wide spaced, deliberate, impossible to mistake. The scissors icon distills the craft into a single, clean symbol. Dark on cream, cream on black — the identity works across every surface without needing colour to carry it.
Website
The digital portfolio
The website is built around the portfolio. Editorials, campaigns, and celebrity work are presented in a tight, cinematic grid — full bleed, unhurried. The hero is full-screen, dark, and cinematic. Navigation is minimal. The 'Book a session' call-to-action is always in view.
Booking System
Book a session
Booking Confirmed
Haircut Session
Cancellation Policy
Cancel or reschedule up to 24 hours before your session, free of charge.
The booking interface strips away every unnecessary step. Clients select a service, pick a date from a calendar, choose a time slot, and confirm — four taps, no account required. A confirmation email is sent automatically. Cancellation policy is clear and upfront.
Colour & Type
Typeface
Aa
Josefin Sans — Wordmark & Nav
Aa
EB Garamond — Subheadlines & Quotes
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ., :;!?
Josefin Sans — Body & Labels
Features
What we built
Editorial Portfolio
A cinematic image grid that puts the work front and centre — organised by campaign type and filterable by category.
Online Booking
A frictionless booking flow: service selection, calendar, time slots, and confirmation — with automated email receipts.
Scroll-reveal animations
Subtle, purposeful motion — sections reveal as you scroll, keeping the experience alive without becoming a distraction.
Mobile-first layout
Every section adapts perfectly to mobile, where most clients will discover and book Beethoven for the first time.
Multilingual ready
Built with a translation layer so the site can serve French and English clients without a rebuild.
Contact form
A clean contact section for press, collaboration, and general enquiries — separate from the booking flow.